Prof. Heesen lecturing in India

In November, Prof. Dr. Heesen has again visited the renowned Anna University in Chennai/India. The picture below shows him during his visit in Chennai at the Department of Management Sciences with the Director of the Centre for International Affairs, Dr. Azad, the Head of department, Prof. Dr. Rajendran, Prof. Dr. Jacobs as well as participants of the courses.

Prof. Heesen conducted two workshops at the Centre For Distance Education at Anna University:

- Big Data Analytics

- Research Paper Writing - APA Style

Anna University



Kontakt Bernd Heesen 

Book recommendation:

Competing on analytics

Thomas H. Davenport and Jeanne G. Harris stress the fact that "for companies to sustain a competitive advantage, analytics must be applied judiciously, executed well, and continually renewed" (p. 48). Ideally analytical capabilites should be hard to duplicate, unique, adaptable to many situations, better than the competion and renewable. While analytics are quite powerful the authors leave no doubt that there are still limitations, e.g. "even when fully automating a decision process is possible, fiduciary, legal, or ethical issues may still require a responsible person to play an active role" (p. 151).

In chapter 4 the authors provide many useful examples how competing on analytics applies to financial, manufacturing, R&D, and human resource applications and processes. In the second part of their book they explain how to establish "Analytical Capability" without getting too technical, e.g. explaining the ETL (Extraction, Transformation, Load) process or data warehousing details.