PDW at AOM Conference in Anaheim

Professor Heesen offers a Professional Development Workshop "Teaching Big Data Analytics" at the Academy of Management Conference in Anaheim in August.

Academy of Management Conference

Registration is possible via the conference website at

Details of the two PDWs offered can be viewed by clicking on the pictures below.

Teaching Big Data Analytics

Teaching Academic Writing in APA Style

Book recommendation:

The decision book

Mikael Krogerus and Roman Tschäppeler present fifty models for strategic thinking in a very condensed and easy to read format. One of these models is the John Whitmore Model asking yourself the important question: "Am I pursuing the right goal"? They explain that it is not only relevant to establish goals but to differentiate between final goals and performance goals. A final goal migh be "I want to run a marathon"; a performance goal helps you achieve this aim, for example "I will go jogging for thirty minutes every morning". It is the combination of these two types of goals that helps to create a performance culture by setting goals which are specific, measurable, attainable, realistic, time phased, positively stated, understood, relevant, ethical, challenging, legal, environmentally sound, agreed and recorded.

The authors share another important concept, the Feedback Model. Their explanation goes beyond the comparison of actual and planned values related to a goal. They state: "It is also important to ask yourself honestly: 'Which success or failure was in fact due to luck?'" (p. 24).

In addition to the many models they also share quotes to make the reading enjoyable. One of them is from Talmud: "Pay attention to your thougths, because they become words. Pay attention to your words, because they become actions. Pay attention to your actions, because they become habits. Pay attention to your habits, because they become your character. Pay attention to your character, because it is your fate" (p. 24).