Prescient - Bernd Heesen


Prescient - Bernd Heesen is a consulting and publishing company.

PRESCIENT means "Perceiving the significance of events before they occur". My philosophy is to share my knowledge where I expect to add value. Instead of just reacting based on what happened it is much more proactive to anticipate what might happen and to prepare for it.


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Book recommendation:

Analysis without paralysis

Babette E. Bensoussan and Craig S. Fleisher start describing the changing landscape for businesses including the pressure for quick judgment in highly ambiguous situations and incrementally received/processed information (p. 13). Then they quickly move on to describe their tools to make better strategic decisions. They provide a solid overview of tools including the BCG Matrix, Competitor Analysis, Financial Ratio and Statement Analysis, Porter's Five Forces Industry Analysis and some more well established approaches.

Besides presenting their tools they make sure readers understand that even the best analytics will not be able to avoid limitations in the decision making process. They identify a couple of cognitive biases that can enter into the process of analysis: Escalating commitment. groupthink, illusion of control, the prior hypothesis bias, simplification, and representativeness (p. 22-23).

Additional publications from the authors are available at