Website of Professor Dr. (University of Phoenix) Bernd Heesen


Business Analytics

The Learning objective is to get familiar with the concepts of Corporate Performance Management. The course covers the management perspective (concepts as well as end-user perspective) as well as the IT perspective (Implementation of a Business Intelligence System). The topics covered include:

  • Management perspective
    • Introduction to Business Intelligence and Corporate Performance Management
  • IT perspective
    • Data Modeling Concepts
    • Extraction, Transformation & Load Process
    • Dashboard creation 
    • Concepts and Applications of Machine Learning in a business context

The exercises are performed using using a selection of tools from the following: Microsoft Excel and Microsoft Power BI