Workshop: Big Data Analytics

Professor Heesen offers a workshop about "Big Data Analytics" on April 4th 2017 on the campus of the University of Ansbach. Registration is possible via the School of Business and Technology. Click on the picture below to view the details of the workshop as well as the contact information.

Workshop: Big Data Analytics

Book recommendation:

Dealing with dilemmas

Frank Buytendijk describes six dilemmas which can be found in any business (p. 41ff): Value or profit, listen or lead, inside-out or outside-in, long-term or short-term, top-down or bottom-up and optimize or innovate.

This creative foundation allows the author to provide examples of conflict of interest in organizations, some of which the readers might have experienced themselves without understanding the cause at the time. The book helps to develop an understanding for the different perspectives of the involved actors. The essence of these dilemmas is the understanding "You cannot have it all" but decision makers need to find the appropriate balance. The book helps to develop an appreciation for the complexity of strategic management.

Additional information from the author is available at