PDW at AOM Conference in Anaheim

Professor Heesen offers a Professional Development Workshop "Teaching Big Data Analytics" at the Academy of Management Conference in Anaheim in August.

Academy of Management Conference

Registration is possible via the conference website at

Details of the two PDWs offered can be viewed by clicking on the pictures below.

Teaching Big Data Analytics

Teaching Academic Writing in APA Style

Book recommendation:

Hard facts dangerous half-truths & total nonsense

Jeffrey Pfeffer and Robert I. Sutton share their belief in "Evidence-based Management". They explain why companies need it and how it can be practiced. They are stating: "The facts required for decision making are not readily at hand. This is not an excuse for continuing to rely solely on casual benchmarking, past experience, ideology, and conventional wisdom to guide what your organization does now and in the foreseeable future. Companies that practices evidence-based management are committed to doing the best they can with what they have at the time, while taking steps to gather new and possibly more useful information. These companies are relentless in assessing the utility of either new or old measures, and above all, in being ideologically committed to making decisions based on the evidence - both quantitative and qualitative" (p. 19).

They also ask and answer questions like "Do financial incentives drive company performance"? and they debate what kind of attitude and culture should be established in these organizations. Evidence-based management relies on gathering wisdom. The philosophy they encourage is "acting with knowledge while doubting what you know). They recommend the following practices: "Understanding and acknowledging the limits of your knowledge, having humility about your knowledge, asking for and accepting help from others, giving help, and being curious - asking questions, listening, constantly striving to learn new things from the events, information, and people around you" (p. 104).

Explaining their philosophy by sharing stories and examples makes this book an easy read.